For retailers by retailers

Behind Loop is Coop – Denmark’s leading consumer goods retailer with more than 1.200 stores across Denmark. What started as an ambitious plan for its membership program, which currently is also the second largest one in Denmark, Coop has now redefined the shopping experience in their stores.

Loop is a proven, powerful white-label customer loyalty platform for retailers by retailers. Loop is the backbone of Coop's digital ecosystem and enables the retailer to boost customer loyalty. Further, Loop not only uses gamification as a driver to increase customer penetration, but it also includes the ability to create a frictionless shopping experience.

Coop started their transformation from an analog member organization to a digital frontrunner more than 2 years ago and are constantly innovating on their app which caters not only for their own 1,7 million users but now also to other retailers that want to increase customer loyalty and boost repeat purchases from their customers.

Meet the team

Behind Loop is a dedicated team with many years of experience within retail.

Jan Madsen


Anders Mittag


Ole Buch


Olga Kalyayeva

.Net Lead Developer

Nicolai Petri

Lead Cloud Architect

Kalle Stenbæk

Business Dev. Manager

Let us help you create and maintain customer engagement across all touchpoints in retail.